Chalhoub Group Events & Engagement Strategy

Chalhoub
UAE, KSA, KUWAIT
Akana is proud to be the retained agency for Chalhoub Groups’ loyalty programmes, MUSE and Elite. After developing the strategy for both MUSE and Elite members and creating a tailored approach for both, we continue to implement and execute the overarching experience programmes. We have delivered global experiences for Muse and Elite, emphasising the GCC regions. Experiences include the Tanagra x Elite Experience at Dubai Expo 2020, House of Muse, Al Ula National Day Experience, Paris Weekend Experience, Locker Room Experience for the duration of the FIFA World Cup, Chanel Shopping Experience and Tanagra x Atlantis, The Royal.