After starting her career at a renowned sports PR company 15 years ago, Allie led the sponsorship department at the British Fashion Council for six years, negotiating and implementing partnership activations for brands such as American Express, Mercedes and L’Oreal at London Fashion Week, Men’s Fashion Week and The Fashion Awards. Following this, Allie headed up the UK team for American Express Global Premium Experiences, building the overarching engagement strategy and creatively leading and delivering over 60 events in 14 global markets over five years.

Allie founded Akana four years ago to provide a more partner-orientated service that focuses on collaboration and relationships above all else. Allie’s expertise lies in managing and negotiating partnership deals and curating, planning and executing experiences worldwide.

She has a deep understanding of the UHNW audience interest and acquisition strategies, with particular strengths across Europe and the UAE growth opportunities. Her approach has garnered trust from the leading brands in the market, with retained business from Chalhoub Group, Etoile Group, Christofle, Baccarat, Chanel, and Aquazzura, among many more.